We Have Several Senses
November 29, 2011
What does your packaging say about you and the people you represent? Touch, taste, feel, smell, sight – all of the senses are used together to create an image; a perception that communicates a certain message about your product.
Right or wrong, you are judged on that.
Think about when you receive a gift. You may get excited or disappointed by how it’s wrapped and, as a result, make assumptions about what is inside. Is the package damaged, dented and dirty, or clean and well-wrapped?
Any time you receive a package, it’s like receiving a present.
Let’s say you’re launching new pickle packaging. You want it to look sharp and crisp, just like your pickles. Whether you want a dancing, yodeling pickle character or a more serious, naturalistic approach, our in-house Creative Design Group can help bring your idea from concept to reality, whatever your sense of style and humor involves.
We can help you launch a new product, update an existing look, and create a point of purchase campaign all in one location.
This is about creating compelling, multi-platform merchandising to showcase your product. How will you differentiate yourself from the competition? Great packaging can grab your customers’ attention and get them to make the purchase. Find out how we can help you.
